Filed under: General
1. Search engines put a lot of weight into keyworded domain names and the older the site is the better. We really should have thought about this ourselves years back and bought webdesignbangkok.com but alas, we didn’t. If you’re launching a new website, you would do well to research the keywords used in your industry - and if that keyword can realistically be competed on - before you buy it.
2. Optimize your site with a spread of keywords across the site. By simply stuffing everything you can think of into the title of the home page is hopelessly bad practice. I have seen so many sites do that. It’s called keyword diminution. If you haven’t got these keywords in the text somewhere, there’s really no point in putting them into the title. The search engines are looking for pages that have the keyword in a header tag, called and h1 tag and in the copy, best placed in the first, middle and end paragraphs. Secondly, to stop wasting people’s time You need to optimize your site to meet their needs of your audience, not what you dream up in bed at night.
3. You should use KeywordDiscovery, WordTracker or at least Google’s AdWords keyword selection tool to gauge exactly what keywords people actually search for. The phrases you “think” people use in search usually is incorrect. And when you have done all the work and have to recover later, it takes a long time for it to settle. Also, regionalise. If you are a fitness trainer in Bangkok, using generic keywords such as “fitness trainer” will get you competing with the entire world. Don’t!
4. Your site architecture and navigation needs not only on your keyword research but on organiszing the pages so that they appear on tier 2. By that I mean, the home page is tier 1 and links to your inside pages should be linked from this page. Don’t use dhtml or Flash either, or the search engines won’t be able to index them. Design your site to be “search engine-friendly”. Search engines can’t read JavaScript links and menus, and can’t interpret graphics and Flash. If you want to use Flash, use it as an on-page element, not thesite itself and if you really want to use it inthe navigation, make sure you provide alternate means of navigating your site with text links. So, for instance, if you have only a drop-down menu the search engines will never find the inside pages.
5. Outbound links to the inside pages are also vital and use a filename that matches the keywords. So for Flash Design Bangkok, name the page flashdesignbangkok.php. Don’t use links that say “click here” or other non-descriptive words. Also, copy the title into the alt tags if grahic links are being used.
6. Write your copy around the main keywords for all of the key pages on your website, and make sure the search engines can “see” this. Also, it is best practice to ensure your copy is at the top of the page and that slogan and newsletter sign-ups don’t get in front of the copy. This is a crucial component to having a successful website.
7. Your keywords work like this: they must agree right across the page. So, take the page flashdesignbangkok.php. Flash Design Bangkok needs to be in the title, meta tags, h1 or header tag and throughout the copy. Domain names, filenames, title tags and header tags are critical to the SEO process as they’re given a percentage marks for correct usage.
8. Make sure your site is “link-worthy.” Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site’s overall link popularity. You can go out and request hundreds or thousands of links, but if your site stinks, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information, other sites will naturally link to it without your even asking. It’s fine to trade links; just make sure you are providing your site visitors with only the highest quality of related sites. When you link to lousy sites, keep in mind what this says to your site visitors as well as to the search engines.
9. Start link building from the outset. You’ll need some bulk links to get you started, then start using press releases, blogs, blog comments, social bookmarking and a whole gamut of resources to see your site flying. When, after a few months you can see your site rising, there are companies that can help get links from relevant, high PR websites in your sector.
10. Add a seamless WordPress blog to your site and get writing. Make sure it is registered with the blog and RSS directories and use sites like pingoat.com to get your RSS feed listed as well.
Ten useful tips to get you to the top of the search engines
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