The new culture of content

The web is no longer about surfing and passive reading, listening, or watching; it’s about creating, sharing, socialising and collaborating. Increasingly, many new websites and services are spawning the creative energy of countless souls cobbling together their own services from customisable sites. By the millions, they’re gathering and disseminating their own news with blogs and podcasts, creating articles and photo feeds from their favorite sites and even annotating them with helpful text tags.

They’re producing their own entertainment on video, social-networking, gaming and photo-sharing. The web isn’t so much a place anymore, it’s more of a doorway into services where they subscribe, feed, annotate, and above all share. In other words. The web is increasingly less about places and other nouns, but verbs.”

This potent new do-it-yourself trend is shaking up a raft of industries, from software and telecommunications to media, marketing, and entertainment. As people individually and collectively programme their own Web, they’re increasingly calling the shots. In the process, they’re challenging the way media organisations cover and distribute news and entertainment, the way advertisers target pitches at them, and the way tech companies design and sell their products and services.

Most of all, they’re rapidly changing their minds about what they will pay for and how. That’s disrupting long-established business models, from newspaper subscriptions to television advertising.

The new imperatives of Web 2.0 will present challenges not only for web giants such as eBay, Yahoo and Google but for some of mainstream tech’s biggest leaders as well. That’s because these new Web services are rapidly erasing the line between the web and desktop software.

As a result, even Microsoft is seeing core franchises such as its Office software attacked by Web mail services, wikis, and JotSpot Inc’s do-it-yourself software tools, which let you quickly create customised mini-programs such as a shared to-do list for a corporate department. As a result, the Web is even starting to challenge Windows as the foundation on which people are creating software — which is now morphing into services on the web.

internet culture, Web 2.0

Technorati Tags: internet culture, Web 2.0

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