SEO packages - a unique and fairer pricing model
Wednesday December 12th 2007, 3:55 pm
Filed under:
SEO
When one looks at the SEO industry for services, you will inevitably find packages on offer such as “Basic, Silver and Gold”. These packages are progressively costed according to the “number of keywords targeted” and “guaranteed number of keywords”. This doesn’t make any sense to us; it’s too vague and opaque.
In practice, the industry tends to charge a monthly fee for these services (in the case above $100, $200 and $300) for research analysis and implementation, when this is a one-off exercise. This, we feel it is unethical, as it ties the client into monthly installments for work that has already been completed. In contrast, V9 offers a one-off site optimization fee of $250 for up to 20 pages (larger sites are charged pro-rata).
To further compound package costs, these companies then add to their SEO services by charging exorbitant fees for link building (i.e. obtaining links from other websites). Again, in the case above, they tend to charge figures such as $1,200 for 100 links that have a Google PageRank™ of 3. We charge $100 for the same but with quite a few sites that have a Google PageRank™ of 4 and above.
Some might be tempted to ask: “Clearly your pricing policy is utter madness? Why don’t you charge more?” Because we charge by the hour, not by the link; because we charge on results, not on false guarantees; and because we have developed a much fairer system of results-based pricing, which is only payable once we have secured these results. Okay, you might say, so you have got our site’s keywords to #1, but what if they’re not searched on? We thought of this too and have built a safeguard into the model.
V9’s Placement Bonus
Before starting a campaign, as a team (the client and V9), we identify and agree on five keywords we will be competing for traffic and identify the corresponding number of “clickthroughs”, taken from the three major search engines (these rates are merely used to determine keyword popularity). Bonuses are then based on three levels of performance: the #1 position; the #2 or #3 positions; and in the first twenty. We calculate the bonus using the combined results of Google, Yahoo! and MSN from seobooks.com as a guide; we then factor in a price in US$ from a defined range to arrive at the final sum. This is so you know from the outset what fee would become payable if we secure placement. We obviously choose the best keyword performer for our bonus but have built self-regulation into the model, so that even if a keyword reached the #1 position but had 0 clickthroughs — and is not that popular— the Placement Bonus would also be zero. Obviously, we wouldn’t have suggested it in the first place, but it’s an example of how the bonus system works.
Six months following the initial review and on-site keyword implementation, we then review your website to determine how each of the five keywords we agreed on performed. At that time, we also discuss how the next six-months’ campaign is to be run and rewarded.
But also, we ask for a Placement Bonus, based on the above figures. To be fair, we weight the top result according to the search engine’s popularity stats. As of August 2007, the percentages were: Google: 64%; Yahoo!: 23%; MSN: 8%; Ask: 3.5%; Others: 1.5%. So, if for example, we achieved the #1 position on Google for any of the targeted search terms which received 1,000+ clickthroughs, a $750 bonus would become payable; if on Yahoo!, 23/64*$750, or $269; and if on MSN, 8/64*$750, or $94 would be payable. This weighting effect balances the bonus out equitably.
Timing and patience
Directory submissions do take time to filter through, sometimes up to three months, and new sites can take up to six months due to Google’s “sandbox” which inhibits links during that initial period. We know this only too well and have structured our model taking the long-term view. So, for new sites, we do ask for more time.
In conclusion
Our associates, Soho Properties, receive on average 700 unique hits per day which, when converted into sales, makes up a sizeable percentage their overall business revenue. We think our Placement Bonus is fair price to pay for this.
SEO packages - a unique and fairer pricing model
Technorati Tags: SEO packages - a unique and fairer pricing model
ChaCha, a search engine with a difference
Wednesday December 12th 2007, 2:26 pm
Filed under:
SEO
ChaCha is a search engine which brings a fundamentally different kind of intelligence to the problem - human brain power.
The current implementation of ChaCha offers a combination of automation and people-powered search. The results can be organized by a vertical, like images or news. Also it has a set of related searches. But by far the most interesting and unusual aspect of ChaCha is its people-powered search.
ChaCha employs people to help users sift through the results. This is cleverly done using a familiar chat interface. When you first come to the site, you are presented with a standard search box. Type in a query and you get back a traditional list of matches. In the testing we did, we found both the performance and quality of the results to be quite good.
If for some reason you are not happy with the quality of the results, you can request a chat session with a (human) Search Guide to help you find what you’re looking for. The Guides get paid for this service - the one I spoke to told me she gets paid $5 per search hour, which is the level for Guides after they reach “pro level”. She also said there are about 10,000 Guides in total, working from home.
ChaCha, a search engine with a difference
Technorati Tags: ChaCha, a search engine with a difference
Google drops visible PR of many blogs and mainstream news sites
Friday October 26th 2007, 4:27 pm
Filed under:
SEO
No one except Google really knows for sure why PR dropped for these sites but it certainly looks like an extension of September’s paid directory massacre. This time Google targeted some well-known sites in the search marketing world and mainstream news too. Sites include:
* Statcounter (from 10 to 6)
* Engadget (from 7 to 5)
* AutoBlog (from 6 to 4)
* Problogger (from 6 to 4)
* Copyblogger (from 6 to 4)
* AdesBlog (from 7 to 5)
* Search Engine Journal (from 7 to 4)
* Quick Online Tips (from 6 to 3)
* Search Engine Roundtable (from 7 to 4)
* Blog Herald (from 6 to 4)
* Weblog Tools Collection (from 6 to 4)
* JohnTP (from 6 to 4)
* Coolest Gadgets (from 5 to 3)
* CyberNet News (from 6 to 4)
It looks like mainstream websites that were selling links were also penalized:
* Washington Post (from 7 to 5)
* Washington Times (from 6 to 4)
* Charlotte Observer (from 6 to 4)
* Forbes.com (from 7 to 5)
* SFGate.com (from 7 to 5)
* Sun Times (from 7 to 5)
* New Scientist (from 7 to 5)
* Seattle Times (from 6 to 4)
According to Matt Cutts, Google’s spokesperson: In an earlier post I said that “The best links are not paid, or exchanged after out-of-the-blue emails–the best links are earned and given by choice.” Given the recent discussions of paid links, I wanted to talk about this issue in more depth.
“SEO geeks may remember the SearchKing lawsuit regarding link selling that was filed in 2002 and dismissed in 2003. Or they may have read through our quality guidelines, especially the part that says “Don’t participate in link schemes designed to increase your site’s ranking or PageRank.” Those people can probably guess that Google does consider buying text links for PageRank purposes to be outside our quality guidelines.
“But for everyone else, let me talk about why we consider it outside our guidelines to get PageRank via buying links. Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search. Selling links muddies the quality of link-based reputation and makes it harder for many search engines (not just Google) to return relevant results. When the Berkeley college newspaper has six online gambling links (three casinos, two for poker, and one bingo) on its front page, it’s harder for search engines to know which links can be trusted.
“At this point, someone usually asks me: “But can’t you just not count the bad links? On the dailycal.org, I see the words ‘Sponsored Resources’. Can’t search engines detect paid links?” Yes, Google has a variety of algorithmic methods of detecting such links, and they work pretty well. But these links make it harder for Google (and other search engines) to determine how much to trust each link. A lot of effort is expended that could be otherwise be spent on improving core quality (relevance, coverage, freshness, etc.). And you can imagine how the people trying to get link popularity have responded. Someone forwarded me an email from a “text link broker” that included this suggestion:
“The email later suggests “to use unique locations for ad links like within content.” At the point where people are recommending ways to make paid links less detectable (e.g. by removing any labels or indication that the links are sold), I wouldn’t be surprised if search engines begin to take stronger action against link buying in the near future.
“A natural question is: what is Google’s current approach to link buying? Of course our link-weighting algorithms are the first line of defense, but it’s difficult to catch every problem case in adversarial information retrieval, so we also look for problems and leaks in different semi-automatic ways. Reputable sites that sell links won’t have their search engine rankings or PageRank penalized–a search for [daily cal] would still return dailycal.org. However, link-selling sites can lose their ability to give reputation (e.g. PageRank and anchortext).
“What if a site wants to buy links purely for visitor click traffic, to build buzz, or to support another site? In that situation, I would use the rel=”nofollow” attribute. The nofollow tag allows a site to add a link that abstains from being an editorial vote. Using nofollow is a safe way to buy links, because it’s a machine-readable way to specify that a link doesn’t have to be counted as a vote by a search engine.”
“One reader commented: “The Google conundrum is that although Google doesn’t count it’s own paid advertising text links for anchor/ inbound link benefit in its algorithmic results - Google does count everyone elses text advertising links…. and they affect the algorithmic results. In my opinion - that’s the flaw in the model…
Or, “You (and indeed all SEs) should be aiming for a nice, dynamic equilibrium. Link spam will happen for as long as links are a part of the ranking algorithm. Get used to the idea, and think about how to manage it. I also find it a shade distasteful that Google, who had more than a little to do with the birth of the text link industry when you introduced the Toolbar PR meter, is now trying to kill it off. It feels like I’m watching someone throttle their own kids.”
And, “Some Authority sites make a living out of selling advertisements (e.g. Internet Yellow Pages, Price Comparison, News, Content portals, Niche Directories like hotel guides etc.). Flash ads, Jpeg ads, Net Sky-Scrapers – Their main purpose is to create brand exposure and pass traffic, I can’t see why Text ads should be different in the SE eyes. An advertiser buys web presence in order to gain users coming into his site, if this helps in getting better ranks – in many cases its just a byproduct, not the main issue. Most site operators don’t know the rel=”nofollow” and it’s not really a Consensus yet. Maybe you just need to focus on the relevancy of the Linking page/media so you could determine that dailycal got very little to do with poker, or is it?”
According to WebProNews: “Google sells links and should not penalize others for selling them too. Why should Google be able to tell me how to link and whom to link to? What is wrong with linking and why should I have to put a no-follow tag on a link when I genuinely like a site? How does their algorithm know that I received payment for a link? Google is simply out to crush competition. Don’t they remember their roots? It was the webmasters who were the first adopters of Google’s search engine. It was us who made you rich Google! One blogger called it a Google “bitch slap!” Is Google retaliating against me for criticizing them in my blog?
Google drops visible PR of many blogs and mainstream news sites
Technorati Tags: Google drops visible PR of many blogs and mainstream news sites
What is PageRank?
Tuesday June 19th 2007, 6:34 pm
Filed under:
SEO
PageRank is a numeric value from 1-10 that represents how important a page is on the web. When one page links to another page, it is effectively casting a vote for the other page. The importance of the page that is casting the vote determines how important the vote itself is. The importance of each vote is taken into account when PageRank is calculated. It is one of the key factors that determines a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one. PageRank is also known as “PR”.
Not all links are counted by Google though. For instance, they filter out links what are known as link farms. Webmasters cannot control which sites link to their sites, but they can control which sites they link out to. For this reason, links into a site cannot harm the site, but links from a site can be harmful if they link to penalised sites.
How is PageRank calculated?
To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.
PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))
In this equation ‘t1 - tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85. We can think of it in a simpler way: PageRank = 0.15 + 0.85 * (a “share” of the PageRank of every page that links to it); “share” = the linking page’s PageRank divided by the number of outbound links on the page.
A page “votes” an amount of PageRank on to each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value is shared equally between all the pages that it links to. From this, we can conclude that a link from a page with PR4 and PR5 outbound links is worth more than a link from a page with PR8 and 100 outbound links. The page that links to yours is important but the number of links on that page is also important. The more links there are on a page, the less PageRank value your page will receive from it.
If the PageRank value differences between PR1, PR2,…..PR10 were equal then that conclusion would hold up, but many people believe that the values between PR1 and PR10 (the maximum) are set on a logarithmic scale, and there is very good reason for believing it. Nobody outside Google knows for sure one way or the other, but the chances are high that the scale is logarithmic, or similar. If so, it means that it takes a lot more additional PageRank for a page to move up to the next PageRank level than it did to move up from the previous PageRank level. The result is that it reverses the previous conclusion, so that a link from a PR8 page that has lots of outbound links is worth more than a link from a PR4 page that has only a few outbound links.
Note that when a page votes its PageRank value to other pages, its own PageRank is not reduced by the value of that voting. It isn’t a transfer of PageRank; it is simply a vote according to PageRank value.
Internal linking
A website has a maximum amount of PageRank that is distributed between its pages by internal links. This maximum PageRank equals the number of pages in the site x 1. The maximum is increased by inbound links from other sites and decreased by outbound links to other sites. We are talking about the overall PageRank in the site and not the PageRank of any individual page. The maximum amount of PageRank in a site increases as the number of pages in the site increases. The more pages a site has, the more PageRank it has. By linking poorly, it is possible to fail to reach the site’s maximum PageRank, but it is not possible to exceed it.
Inbound links
Inbound links (links into the site from the outside) are one way to increase a site’s total PageRank. The other is to add more pages. Where the links come from doesn’t matter. The linking page’s PageRank is important, but so is the number of links going from that page. For instance, if you are the only link from a page that has a PR2, you will receive an injection of 0.15 + 0.85(2/1) = 1.85 into your site, whereas a link from a PR8 page that has another 99 links from it will increase your site’s PageRank by 0.15 + 0.85(7/100) = 0.2095.
Outbound links
Outbound links are a drain on a site’s total PageRank. They leak PageRank. To counter the drain, try to ensure that the links are reciprocated. Because of the PageRank of the pages at each end of an external link, and the number of links out from those pages, reciprocal links can gain or lose PageRank. You need to take care when choosing where to exchange links.
The “rel” attribute
As of 18th January 2005, Google, together with other search engines, recognised a new attribute to the anchor tag. The attribute is “rel”, and it is used as follows: link text. The attribute tells Google to ignore the link completely. The link won’t help the target page’s PageRank, and it won’t help its rankings. It is as though the link doesn’t exist. With this attribute, there is no longer any need for javascript, forms, or any other method of hiding links from Google.
So how much additional PageRank do we need to move up the toolbar?
The values shown in the Google toolbar are not the actual PageRank figures. According to the equation, and to the creators of Google, the billions of pages on the web average out to a PageRank of 1.0 per page. So the total PageRank on the web is equal to the number of pages on the web x 1, which equals a lot of PageRank spread around the web. What Google does is divide the full range of actual PageRanks on the web into 10 parts - each part is represented by a value as shown in the toolbar. So the toolbar values only show what part of the overall range a page’s PageRank is in, and not the actual PageRank itself. The numbers in the toolbar are just labels.
Many people believe that the divisions are based on a logarithmic scale, rather than the equal divisions of a linear scale. Let’s assume that it is a logarithmic, base 10 scale, and that it takes 10 properly linked new pages to move a site’s important page up 1 toolbar point. It will take 100 new pages to move it up another point, 1,000 new pages to move it up one more, 10,000 to the next, and so on. That’s why moving up at the lower end is much easier that at the higher end. In reality, the base is unlikely to be 10. Some people think it is around the 5 or 6 mark, and maybe even less. Even so, it still gets progressively harder to move up a toolbar point at the higher end of the scale.
What is PageRank?
Technorati Tags: What is PageRank?
Essential Blogging Tools
Wednesday June 21st 2006, 2:43 pm
Filed under:
SEO
Feed Reader
The best way to learn about blogs and blogging is to read, or at least scan, lots of blogs. One of the wonders of blogs is that you can have every new post from every blog you want to read delivered to your desktop or to online location via RSS, so you can easily read and scan the posts of many blogs in a very short time. Newsgator is a good online choice for feed reading and also has a version that integrates with Outlook. You can also use a free online service known as Bloglines.
Subscriber Centre
You need to make it easy for your blog visitors to subscribe to your blog’s RSS feed — so they can read your blog in their favorite feed reader. The best way to do this is to go to FeedBurner and burn your own RSS feed there and use the tools they provide to set up automatic subscriber links so people who want to use Bloglines, Google Reader, MyYahoo or Pluck, for instance, can click on one button to subscribe.
Email Subscription Option
A lot of people will never get the whole feed thing, but everyone gets email. Create an option for people to subscribe by giving you their email address — they will simply receive your blog posts like an email message. FeedBurner offers this service for free. FeedBlitz is another option or, if you already have an autoresponder email list service they may offer this service.
Blog and RSS directories
There are hundreds of blog and RSS directories and getting listed in many can be a good thing. I use a piece of software called RSS Submit, but you can also submit your blog and feed by hand via our submissions list.
Ping Service
Pinging is a term used for letting the various blog and RSS directories know when you have posted new content. Again, FeedBurner offers this as an automatic option called PingShot and you should activate it. PingGoat and Ping O Matic are other options but they require that you visit and update your record each time you post new content.
Bookmark Manager
As you surf around the web or hop from blog to blog you may find sites that you want to point out to your readers. Online bookmark managers allow you to bookmark and categorize web and blog pages as you collect them and are a great tool for managing all of the stuff you find on the web. You can use del.icio.us but BlinkList does a fine job as well.
Republish Your Feed Headlines
The ability to republish your blog posts on other web pages, sites you own or sites of strategic partners is a great way to expose folks to your blog content. One more time we turn to FeedBurner for a painless way to republish your blog post to any web page you choose with something they call BuzzBoost.
Essential Blogging Tools
Technorati Tags: Essential Blogging Tools
How to use RSS
Wednesday June 21st 2006, 2:42 pm
Filed under:
SEO
How do I start using RSS feeds?
The first thing you need is something called a news reader. This is software that checks RSS feeds and lets you read any new articles that have been added to them. There are many different versions, some of which are accessed using a browser, and some of which are downloadable applications.
Browser-based news readers let you catch up with your RSS feed subscriptions from any computer, whereas downloadable applications let you store them on your main computer, in the same way that you either download your e-mail using Outlook, or keep it on a web-based service like Yahoo!.
Once you have chosen a news reader, all you have to do is to decide what content you want to receive in your news reader, by finding and subscribing to the relevant RSS feeds. For example, if you would like the latest financial news stories, simply visit www.ft.com and you will notice an RSS button. This will lead you to a page that lists a number of different financial news feeds. Simply copy and paste the url into your news reader and the feed will then be displayed in plain text.
News Readers
A list of a few popular news readers are: Bloglines, My Yahoo!, Plus Pluck, NewsGator, Newz Crawler, FeedDemon and Newsfire.
Using RapidFeeds
You can also add content to your own site by signing up at www.rapidfeeds.com for free. Add all the RSS feeds you want to read into MySite. Then, after adjusting the settings — including colour, column width, display descriptions and number of stories, copy and paste the resulting code into your web page in the programming language of you choice.
Submitting Your RSS Feeds
By submitting your RSS feeds and blogs to well-established directories that will boost your site’s traffic tremendously, click here.
Link Popularity
Wednesday May 24th 2006, 6:19 pm
Filed under:
SEO
Link popularity is the number of links pointed to your website and is used in Google’s Page Rank (PR). The search engines have decided that if many high PR websites link to your site then your site is deemed to be important and would be ranked higher than another site that has been optimized to the same level but without these inbound links.
Even more than before, inbounds links are the most important element in getting a site highly ranked. It is not the quantity from but the quality of those links that is important: industry-relevant, high PR one-way inbounds are a must for good search engine placement. Remember, just one PR7 link can be more important than a thousand PR0s.
It is important that your site stays away from ‘link farms’, ‘free for all’ links and other dubious websites. They will not help you with your Page Rank and there’s always the danger of your site getting banned from the search engines if you employ these practices.
Another aspect of link popularity is that last year Google completed its latest update which, allegedly, made reciprocal linking a thing of the past. There is not much evidence of this on the ground, but we don’t encourage reciprocal link building any more.
You can check for yourself where your site is placed:
Link popularity checker
Number of pages indexed
Check if your site is banned by Google
Keyword Suggestion Tool
Link Popularity
Technorati Tags: Link Popularity
Pay-Per-Click Management
Wednesday May 24th 2006, 5:29 pm
Filed under:
SEO
There are occasions when search engine optimization alone is simply not going to work. Take for example a new music site. What would be the search term you would use to find a jazz musician? And who do you think you would have to compete with to achieve this for a minor artist? The answer may lie in having the SEO in place but to engage in a PPC campaign with Google and/or Yahoo!
Another worrying factor is that of late it has been suggested by the SEO community that Google and Yahoo! actively restrict inbound links to websites that are freshly launched. it is called the ’sandbox’. While neither company has confirmed they practice this, you can easily check the inbound linking results against MSN as a gauge.
It has also been suggested that until you enter into a a PPC campaign, the ’sandbox’ will remain in place. This is indeed bad news for new site launches, so maybe a PPC campaign is the only way of releasing the brakes applied by the two majors.
PPC is basically an ongoing auction platform that dictates listings at the top of the results pages, where advertisers links are listed for specific keywords. On Yahoo!, the highest bidders appear in order of the bid price. Google uses a similar method but treats the ordering slightly differently, dependent on Click Value.
V9 Design & Build offers a professional pay-per-click management and consulting system, which provides maximum ROI by optimal placement and using popular, relevant keywords through our keyword management services.
When PPC was first launched by Overture (now Yahoo!) The Economist magazine ran a highly in-depth article concerning companies entering into PPC market space. It said that companies that concentrated on “conversion” when the searcher arrived at the site stood in good stead in making profits; and wrote that the cost of the bidding process must be balanced against the visitor’s spend. This is a paramount consideration for any PPC campaign.
We provide you with the following services:
- Keyword Research: We find relevant keywords for inclusion after making an in-depth analysis of your site.
- Title and Description: We create and maintain your listing titles and descriptions as they help in attracting customers.
- Keyword Management: We monitor your keywords 7 days a week and maintain specific positions for your keywords depending on the cost to help you expand your targeted keywords once the campaign is under way.
- Bid Management: We monitor your bids and eliminate bid gaps and set maximum bid parameters to keep your campaign within your budget.
Pay-Per-Click Management, Google, Yahoo
Technorati Tags: Pay-Per-Click Management, Google, Yahoo
Search Engine Optimization Services
Wednesday May 24th 2006, 4:59 pm
Filed under:
SEO
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website on search engine listings for keywords and phrases that are appropriate to a website’s content and purpose. The art of blending a site’s look and feel with keyword-rich text, professional usage of the title, meta and alt tags, inbound and outbound linking are strategies that are a finely balanced art that requires expert knowledge of the way search engine algorithms operate.
Once the optimization process is in place for every page on the website, the SEO efforts do not end there. By merely having your website listed on the search engines is not enough to attract traffic and generate sales. As searchers rarely look beyond the first couple of pages, being indexed by say Google alone will not attract visitors to your website until you start to make a series of submissions to the relevant directories and other websites, preferably with a Google PageRank of three and above.
Search engines display different kinds of listings in their results pages (SERPs) including pay per click advertisements, paid inclusion listings and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. And, to avoid diminishing keyword density the best practice is to spread the keywords into specific pages across the site.
Many businesses try to optimize their sites for large numbers of highly specific keywords but overly broad search optimization can hinder their marketing strategy. Researching what searchers actually look for is vital in determining what search term is relevant to the page and how competitive it is. Therefore, focusing on desirable traffic generates better quality sales leads, resulting in more sales and search engine optimization techniques is at its most effective when used as part of a smart niche marketing strategy.
For our search engine optimization and link building services, we provide you with the following:
- We undertake a thorough analysis of your website, including a review of your site’s content and identify any architectural flaws, such as using frames or Flash splash pages, misuse of keywords, etc. which may hinder your search engine placement.
- We then restructure the title and meta tags, take a look at the text, internal links and filenames and make recommendations as to why they need changing.
- After that we make manual submissions to general and industry-specific directories each month, after which you will be provided a detailed report.
As a company whose clients are mainly from Europe and the US, we offer SEO outsourcing at a fraction of the cost in those countries. Our fees for this service amount to only $200 for the research, implementation and the first fifty submissions. Thereafter, we charge $75 per month for five hours of manual link building.
Search Engine Optimization Services, SEO outsourcing
Technorati Tags: Search Engine Optimization Services, SEO outsourcing
Search engine positioning consultants blogging their way to the top
Friday February 10th 2006, 5:09 pm
Filed under:
SEO
Commercial websites believe that scoring high ranking on the search engine is so crucial for generating traffic that many are willing to pay heavily to sponsor keywords or hire SE positioning consultants to secure high rankings.
Also there are many dedicated bloggers who are finding that their blogs rank even higher on search results than their actual websites, on subjects they often times know practically nothing about.
Bloggers attribute prominent placement to the frequency with which they publish new material and the fact that other sites often link to their blogs. These are two factors most search engines take into account when determining rankings.
Still, easy as it may be for certain blogs to generate high traffic from search-engine users, many commercial websites struggle to rank high in online searches related to their business.
Companies often don’t realise that they’re competing for placement not only with traditional rivals but with anyone who posts online.
The web is a great equaliser and good content rises to the top on internet search. Now, it doesn’t really matter if the medium is a blog or a corporate website.
As as example, take a look at the following random samples belonging to our client, Soho Properties (look for the .blogspot.com extension):
http://search.msn.com/results.aspx?q=tenancy+management+bangkok&FORM=QBRE
http://search.msn.com/results.aspx?q=tenancy+management+thailand&FORM=QBRE
http://search.msn.com/results.aspx?q=property+bangkok&FORM=QBRE
http://search.msn.com/results.aspx?q=bangkok+real+estate+agent&FORM=QBRE
http://search.msn.com/results.aspx?q=condo+rent+sukhumvit&FORM=QBRE3
http://search.msn.com/results.aspx?q=property+for+sale+asia&FORM=QBRE
http://search.msn.com/results.aspx?q=condo+bangkok&FORM=QBRE
http://search.msn.com/results.aspx?q=condo+for+rent+bangkok&FORM=QBRE
http://search.msn.com/results.aspx?q=condo+for+sale+bangkok&FORM=QBRE
http://search.msn.com/results.aspx?q=property+for+sale+bangkok&FORM=QBRE3
The full list can be viewed at http://propertybangkok.blogspot.com/
search engine positioning consultants, seo
Technorati Tags: search engine positioning consultants, seo