What is SEO?
SEO (Search Engine Optimization) is a process which webmasters and website owners employ to improve their rankings in major search engine results pages. Very different from the paid listings SEO is about increasing websites traffic from the natural or ‘organic’ listings of major search engines such as Google, Yahoo and Bing.
Why to use seo?
High rankings in search engines results pages means more web traffic, enquiries and more sales to the web owner. There is no better web traffic to your website than when your found at the top of a search page listing. If someone is searching for your products and services and have found your website for relevant keywords for what they want and you are above all your competitors there is no better targeted potential customer out there.
Onsite optimization is an integral part of the SEO process. This is where we make the physical changes to the site in order to instruct search engines what each of your pages are about.
Its important that all major search engines thoroughly understand what your individual web pages are relevant for and what you wish them to rank for. Having good unique keyword rich content is imperative.
Offsite optimization is the process of building trust and authority to your site by building one-way links from external relevant websites. The number of backlinks is a good indication to the importance and popularity of your website.